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Rebranding, WOW… no one really tells you how hard  it is to pick colours and fonts that feel yours — ones that won’t betray your past or box you in forever. When we started out, we went with the trusty “navy blue” corporate look—the kind of navy you think of when you think of a bank or a long-established company. That was the vibe we wanted Social Clics to represent, and yeah, for a while, it worked. But very quickly, we realised: that blue, with its stiff edges, meant less r